We enjoy comedy as entertainment—but would we appreciate a zinger during a company meeting? In their new book Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life, Dr. Jennifer Aaker, a professor at Stanford Business School, and Naomi Bagdonas, a lecturer in management at Stanford, argue that using humor in supposedly serious situations can cultivate creativity, forge stronger relationships and strengthen one’s confidence. Jennifer and Naomi provide a theoretical overview of the benefits of comedy, consulting business leaders, comedians and behavioral scientists to learn more about how being funny “is money.”

Join Jennifer and Naomi at INFORUM to learn more about the benefits of humor in and out of the workplace. This conversation is moderated by comedian and artist Dhaya Lakshminarayanan.