Creative, colorful, hands-on, inspiring: How many people get to describe their jobs that way? Brit Morin ran with her passion for DIY and crafting and took it to the next level. Today, she’s founder and CEO of Brit + Co, which aims to educate, inspire, entertain and inform creative women on a global scale.

Morin’s entrepreneurial streak began while she was working in Silicon Valley at Google and Apple, but even then she always had creative side projects going on during her off-hours. She left Google at 25 to launch Brit + Co, which began as a small online company offering how-to videos for women, covering everything from calligraphy to coding. Under Morin’s direction, Brit + Co has grown from a fledgling venture into one of the largest digital media companies for women—130 million users strong—securing partnerships with IKEA, Starbucks, Target, Sephora and many others along the way. Not just online, Brit + Co often hosts pop-ups and conferences that welcome in-person community building, crafting and more.

Morin is a partner to Slow Ventures, and her recent awards include Forbes’ 30 Under 30, Marie Claire’s New Guard, and Glamour’s Female Entrepreneur Innovator.

Whether you’re into DIY crafting or are looking for new inspiration, Morin will empower you to harness your inner creativity and use it to live a more colorful life. She will be in conversation with Marissa Mayer, former CEO of Yahoo, who mentored her at Google, invested in Brit + Co, and continues to be one of Morin’s influences and inspirations.