Nancy Jo Sales: My Secret Life in the Dating App Inferno

Dating in the digital age has never been more complicated. Nancy Jo Sales, a New York Times-bestselling author and journalist, found herself at the center of the addictive and corporate world of online dating after she downloaded Tinder. She wasn’t alone; in a 2015 Vanity Fair article, Sales shared stories from millennials who use dating apps on a near-constant basis, transforming physical attraction into a “free-market economy” that facilitates quick and often temporary attachments. She later directed and released the 2018 HBO documentary Swiped: Hooking Up in the Digital Age, a study of how the algorithms of big tech impact govern our dating lives even if companies claim their addictive effects are incidental.

In her new book, Nothing Personal: My Secret Life in the Dating App Inferno, Sales critiques the dating app industry for its calculated ability to warp our senses of self. At INFORUM, she will share her personal experiences and broader observations on how we can and should cope with our deepening relationship to the technology that purportedly brings us closer to that special someone.