Transforming your life can be easier than you think. In his New York Times best selling book, Tiny Habits: The Small Changes that Change Everything, a world-renowned expert on habit formation shares his groundbreaking methods for the first time in print.

A behavior scientist at Stanford University, BJ Fogg combines his academic research with his massive real-world experience (he has personally coached more than 40,000 people) to create a book full of new insights about how he says behavior really works. With true stories and concise examples, Fogg shares his systematic approach to design for lasting change using his simple and effective methods, including his trademarked Tiny Habits Method. No willpower required. You might be pleasantly surprised to learn about a major theme in this book: People change best by feeling good, not by feeling bad.

In this talk, Fogg will explain how to tap into the precise emotion that will build new habits and ultimately transform your life. A lively speaker and an award-winning teacher, Fogg’s playful approach will surprise you—in the best way. You’ll discover why this landmark book is on so many reading lists.