Steven Campbell's talk is an eye-opening presentation on cognitive psychology, which began in the 1960s. He explores how our brains conform to the messages we give them. When we optimize those messages, our brains literally rewire themselves to create new, positive self-images of who we want to be and how we want to learn and grow even more. However, Campbell's presentation does not stop there. Since we are not thinking people who feel but feeling people who think, we also explore where those feelings are coming from. It turns out that our feelings do not primarily come from how we were raised or what has happened to us. Instead, they come from our beliefs about how we were raised and our beliefs about what has happened to us. By first learning that when we change our beliefs, our feelings follow, we learn how to change those beliefs. It's not magic … it’s science!